![]() ![]() Orange can feel like youthful zest, so it’s a popular color for brands that appeal to children. Orange feels safer, which could be why it’s such a popular color for safety equipment. But it lacks that dangerous bite red has. The next warm color on our list, orange, has a few similar associations to red: energy, boldness and brightness. Product label design by Mila Katagarova Orange is for creativity, youth and enthusiasm That’s what makes it such a great choice for buttons and highlighted text-the elements you don’t want viewers to overlook: Use red in a design that demands a bold, impactful color the viewer can’t ignore. Red can depict a ripe, nutrient-packed cherry or apple or a fire in all its destructive (and restorative) power. In Latin America, it’s paired with white to symbolize Christianity. In many Asian cultures, it’s associated with luck. ![]() Red is more than the color of primal passion, though. Think of alarms, stop signs, rising temperatures and rising tensions. It’s easy to see why-blood is red and when our hearts are pounding and our emotions are soaring sky high, that red hue is often visible through our skin. Red is a warm color associated with passion, love, anger and heightened emotions. Knowing what colors mean and how to use them will take your design to the next level.
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